Most Popular Apps: Downloads & Market Share Ranked (2026)
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By Ash Turner
As CEO of BankMyCell.com since 2016 and UK buyback comparison sites from 2009-2015, Ash has been a pivotal figure in the mobile tech industry. With a background in managing Brightstar’s PhoneRecycleBank, he boasts extensive experience with global carriers and MVNOs like T-Mobile and O2, and leading manufacturers such as Apple and Samsung.
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| Updated on March 04, 2024
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Most Downloaded Apps by Country, Platform & Category
Today, the most downloaded app in the world is TikTok, with 656 million downloads, followed by Instagram, Facebook, WhatsApp, and Telegram. With 6.64 billion smartphone users worldwide, 9.87% have the TikTok app installed on their devices.
Smartphones include applications to perform different functions, and users choose which apps to rely on. Read on to know why and learn more about the most popular apps for iPhone and Android and the most downloaded apps by category – games, education, entertainment, and many more.
Editors Picks:
- What is The Most Downloaded App: TikTok is the most popular today, with 656 million downloads worldwide.
- Most Popular Apps: The 5 most popular apps by total downloads are Tiktok, Instagram, Facebook, WhatsApp, and Telegram.
- Most Popular App in the US: The most popular app in the United States is TikTok, with over 94 million downloads in the country.
- Most Popular App Category: The gaming apps category dominates all categories with a 26.48% share combined in Google Play Store and Apple App Store.
- Free App Revenue Generation: Free apps generate 98% of app revenue worldwide. Interestingly, only a tiny percentage of people make in-app purchases.
- Most Popular Entertainment App: Netflix is the most popular entertainment app, with 173 million downloads worldwide.
In this Article:
- Most Popular Downloaded Apps Globally (2022-2023)
- Top 10 iOS Apps Downloaded Globally (2022-2023)
- Top 10 Most Popular Android Apps (2022-2023)
- Most Popular App Categories (2022-2023)
- Most Popular Apps By Country (2022-2023)
Most Popular App Downloads (2022-2023)
TikTok is the most popular app, with over 656 million downloads worldwide. The platform gained even more popularity after it acquired Musical.ly, a platform where you can also share and watch short video clips.
The year 2018 first showed impressive growth for the app, showing an influx of first-time installs for the platform at 655 million new users, a 133.12% increase over the previous year. The social media app also gained 980.7 million first-time TikTok installations in 2020 when the pandemic struck, 28% more users than in 2019.
What is the Most Popular App in the World Today?
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| TikTok | 656,000,000 | 0.2852% |
| 545,000,000 | 0.2852% | |
| 416,000,000 | 0.2852% | |
| 395,000,000 | 0.2852% | |
| Telegram | 329,000,000 | 0.2852% |
| Snapchat | 327,000,000 | 0.2852% |
| Zoom | 300,000,000 | 0.2852% |
| Messenger | 268,000,000 | 0.2852% |
| CapCut | 255,000,000 | 0.2852% |
| Spotify | 203,000,000 | 0.2852% |
The most popular app to date is TikTok, with 656 million downloads. The table above shows the top 10 most downloaded apps globally. Instagram comes in second with 545 million downloads, followed by Facebook, WhatsApp, Telegram, Snapchat, Zoom, Messenger, CapCut, and Spotify.
Most Popular iOS Apps (2022-2023)
This section will let you know the top downloaded apps for iPhone this year.
What is the most popular Apple iOS app today?
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| TikTok | 276,000,000 | 0.85% |
| 148,000,000 | 0.46% | |
| YouTube | 146,000,000 | 0.45% |
| 126,000,000 | 0.39% | |
| 113,000,000 | 0.35% | |
| National Anti-Fraud Center | 102,000,000 | 0.31% |
| Google Maps | 102,000,000 | 0.31% |
| 100,000,000 | 0.31% | |
| Messenger | 95,000,000 | 0.29% |
| Gmail | 89,000,000 | 0.27% |
The most downloaded apps for iPhone are TikTok, Instagram, YouTube, WhatsApp, Facebook, National Anti-Fraud Center, Google Maps, WeChat, Messenger, and Gmail. Most are social media apps, with TikTok taking the lead at 276 million downloads in iPhones alone.
- Apple App Store has 1.6 million active apps, gaming and non-gaming combined.
Most Popular Google Play Apps (2022-2023)
This section will let you know the most downloaded apps for Android and its other key data this year.
What is the Most Popular Google App Today?
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| 366,000,000 | 0.3277% | |
| TikTok | 353,000,000 | 0.3160% |
| 281,000,000 | 0.2516% | |
| Telegram | 266,000,000 | 0.2381% |
| Snapchat | 250,000,000 | 0.2238% |
| Zoom | 222,000,000 | 0.1987% |
| CapCut | 214,000,000 | 0.1916% |
| 176,000,000 | 0.1576% | |
| Google Meet | 162,000,000 | 0.1450% |
| Meesho | 161,000,000 | 0.1441% |
Instagram takes the first spot in the most downloaded apps in Google Play Store with 366 million total downloads, 3.68% higher than TikTok, which is the app dominating the Apple App Store. The other most popular Android apps are WhatsApp, Telegram, Snapchat, Zoom, CapCut, Facebook, and Google Meet.
- Google Play Store is the biggest app store for Android phones, which has 3.5 million active apps.
Most Popular Apps by Category (2022-2023)
The gaming category is the most popular category in app stores. It has a 12.68% share out of all the apps in Apple App Store and a 13.8% share in Google Play Store.
This section will let you know the top-ranked apps by category, including games, education, entertainment, music and audio, and many more.
Most Popular Game App Downloads 2022-2023
Subway Surfers is the most popular gaming app, with 191 million downloads. Roblox comes in second with 182 million downloads, a popular game among kids. In 2020, the company reported that 54% or more than half of its users are aged 12 years old or below.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| Subway Surfers | 191,000,000 | 0.0830% |
| Roblox | 182,000,000 | 0.0791% |
| Bridge Race | 169,000,000 | 0.0735% |
| Garena Free Fire | 154,000,000 | 0.0670% |
| Among Us | 152,000,000 | 0.0661% |
| Hair Challenge | 138,000,000 | 0.0600% |
| Join Clash | 136,000,000 | 0.0591% |
| 8Ball Pool | 130,000,000 | 0.0565% |
| Ludo King | 125,000,000 | 0.0543% |
| Candy Crush Saga | 119,000,000 | 0.0517% |
Most Popular Education Apps 2022-2023
Education is one of the most popular app categories in app stores. It took a 10.97% share of apps in Google Play (the second-most popular category in the Android-based app store), and a 9.79% share in the Apple App Store (ranked third-most popular category in the iOS-based app store).
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| Google Classroom | 75,000,000 | 0.0326% |
| Toca Life World | 68,000,000 | 0.0296% |
| Duolingo | 65,000,000 | 0.0283% |
| Brainly | 64,000,000 | 0.0278% |
| Photomath | 46,000,000 | 0.0200% |
| Picture This | 37,000,000 | 0.0161% |
| Kahoot! | 25,000,000 | 0.0109% |
| Cake | 23,000,000 | 0.0100% |
| BYJU's | 22,000,000 | 0.0096% |
| Qanda | 21,000,000 | 0.0091% |
Google Classroom is the most popular education app overall, with 75 million downloads. Toca Life World comes second at only 7 million downloads behind. Duolingo ranks third with 65 million downloads. Next are Brainly, Photomath, Picture This, Kahoot!, Cake, BYJU’s, and Qanda, which support Math, English, and general education.
Most Popular Entertainment Apps 2022-2023
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| Netflix | 173,000,000 | 0.0752% |
| YouTube | 166,000,000 | 0.0722% |
| Google Play Games | 131,000,000 | 0.0570% |
| Disney+ | 126,000,000 | 0.0548% |
| Amazon Prime Video | 120,000,000 | 0.0522% |
| YouTube Kids | 91,000,000 | 0.0396% |
| HBO Max | 73,000,000 | 0.0317% |
| Twitch | 69,000,000 | 0.0300% |
| Hotstar | 56,000,000 | 0.0243% |
| Pluto TV | 54,000,000 | 0.0235% |
The entertainment category is falling behind education, with 4.97% in Google Play Store and 5.87% behind in Apple App Store.
Netflix tops the entertainment app category with 173 million downloads. Netflix has grown in the past 13 years, generating a revenue of 1.36 billion to 26 billion. It seems that more than half of the platform users subscribe because of the new exclusive programming announcement in 2021.
The second-most popular entertainment app is YouTube, with 166 million downloads. It has 2.5 billion active users and a revenue of $28.8 billion today. In 2020, it was reported that over 500 hours of videos were uploaded to the platform every minute.
Google Play Games takes third place, followed by Disney+, Amazon Prime Video, YouTube Kids, HBO Max, Twitch, Hotstar, and Pluto TV.
Most Popular Music & Audio Apps 2022-2023
Spotify dominates the music and audio app category at 203 million downloads, with a massive lead against Resso, an app owned by TikTok that is making waves in Latin America and India. Spotify also outsold YouTube Music, StarMaker, Shazam, SoundCloud, and Amazon Music.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| Spotify | 203,000,000 | 0.0883% |
| Resso | 85,000,000 | 0.0370% |
| YouTube Music | 79,000,000 | 0.0343% |
| StarMaker | 76,000,000 | 0.0330% |
| Shazam | 75,000,000 | 0.0326% |
| SoundCloud | 52,000,000 | 0.0226% |
| Amazon Music | 44,000,000 | 0.0191% |
| Wynk Music | 38,000,000 | 0.0165% |
| Music Player | 38,000,000 | 0.0165% |
| JioSaavn | 35,000,000 | 0.0152% |
Most Popular Food & Drink Apps 2022-2023
The most popular app in the food and drink category is McDonald’s, which has accumulated 116 million downloads. Uber Eats comes second with 72 million downloads.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| McDonald’s | 116,000,000 | 0.0504% |
| Uber Eats | 72,000,000 | 0.0313% |
| DoorDash | 43,000,000 | 0.0187% |
| Starbucks | 30,000,000 | 0.0130% |
| foodpanda | 28,000,000 | 0.0122% |
| Zomato | 27,000,000 | 0.0117% |
| Meituan | 26,000,000 | 0.0113% |
| Domino's | 24,000,000 | 0.0104% |
| Grab | 23,000,000 | 0.0100% |
| TooGoodToGo | 21,000,000 | 0.0091% |
Most Popular Shopping Apps 2022-2023
The Shopee app dominates the shopping category with 203 million downloads, followed by Shein, which is only 13 million behind.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| Shopee | 203,000,000 | 0.0883% |
| Shein | 190,000,000 | 0.0826% |
| Meesho | 153,000,000 | 0.0665% |
| Amazon | 148,000,000 | 0.0643% |
| Flipkart | 93,000,000 | 0.0404% |
| AliExpress | 84,000,000 | 0.0365% |
| Wish | 72,000,000 | 0.0313% |
| Pinduoduo | 67,000,000 | 0.0291% |
| Lazada | 67,000,000 | 0.0291% |
| Alibaba | 62,000,000 | 0.0270% |
Most Popular Health & Fitness Apps 2022-2023
The most popular app in the health and fitness category is Flo, with 35 million downloads, a tracker for women’s periods.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| Flo | 35,000,000 | 0.02% |
| Zepp Life (Formerly MiFit) | 35,000,000 | 0.02% |
| Home Workout | 33,000,000 | 0.01% |
| Six Pack in 30 Days | 28,000,000 | 0.01% |
| Lose Weight for Women | 27,000,000 | 0.01% |
| Calm | 24,000,000 | 0.01% |
| Muscle Booster | 22,000,000 | 0.01% |
| e-Nabiz | 22,000,000 | 0.01% |
| Strava | 22,000,000 | 0.01% |
| MyFitnessPal | 22,000,000 | 0.01% |
Most Popular Travel Apps 2022-2023
Google Maps is the most downloaded travel app at 106 million downloads, followed by Uber.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| Google Maps | 106,000,000 | 0.05% |
| Uber | 94,000,000 | 0.04% |
| Booking.com | 63,000,000 | 0.03% |
| Google Earth | 57,000,000 | 0.02% |
| Airbnb | 44,000,000 | 0.02% |
| DiDi | 27,000,000 | 0.01% |
| Bolt | 25,000,000 | 0.01% |
| Lyft | 23,000,000 | 0.01% |
| Where is my Train | 23,000,000 | 0.01% |
| Grab | 23,000,000 | 0.01% |
Most Popular Communication Apps 2022-2023
WhatsApp dominates the communication apps category again this year with 480 million downloads. Telegram comes second, widely regarded as a good messaging app alternative for those concerned about tracking and security.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| 480,000,000 | 0.21% | |
| Telegram | 429,000,000 | 0.19% |
| Snapchat | 383,000,000 | 0.17% |
| Messenger | 363,000,000 | 0.16% |
| Zoom | 353,000,000 | 0.15% |
| Google Meet | 225,000,000 | 0.10% |
| WhatsApp Business | 223,000,000 | 0.10% |
| Microsoft Teams | 170,000,000 | 0.07% |
| Discord | 134,000,000 | 0.06% |
| 104,000,000 | 0.05% |
Most Popular Social Apps 2022-2023
TikTok is the most downloaded app, with 656 million downloads, followed by Instagram, Facebook, WhatsApp, Snapchat, Twitter, MX TakaTak, Discord, Josh, and WeChat.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| TikTok | 656,000,000 | 0.29% |
| 545,000,000 | 0.24% | |
| 416,000,000 | 0.18% | |
| 395,000,000 | 0.17% | |
| Snapchat | 327,000,000 | 0.14% |
| 171,000,000 | 0.07% | |
| MX TakaTak | 128,000,000 | 0.06% |
| Discord | 121,000,000 | 0.05% |
| Josh | 111,000,000 | 0.05% |
| 104,000,000 | 0.05% |
Most Popular Dating Apps 2022-2023
Tinder achieved a large number of app downloads in the dating category globally at 67 million downloads. It is followed by Badoo, Bumble, Tantan, CuteU, Grindr, Plenty of Fish, Lamour, Hinge, and Happn.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| Tinder | 67,000,000 | 0.03% |
| Badoo | 35,000,000 | 0.02% |
| Bumble | 22,000,000 | 0.01% |
| Tantan | 20,000,000 | 0.01% |
| CuteU | 18,000,000 | 0.01% |
| Grindr | 12,000,000 | 0.01% |
| Plenty of Fish | 11,000,000 | 0.00% |
| Lamour | 11,000,000 | 0.00% |
| Hinge | 10,000,000 | 0.00% |
| Happn | 9,000,000 | 0.00% |
Most Popular Money Transfer Apps 2022-2023
This year, PayPal retakes the most extensive app downloads in the money transfer app category at 106 million downloads, followed by Google Pay at 82 million
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| PayPal | 106,000,000 | 0.05% |
| Google Pay | 82,000,000 | 0.04% |
| PhonePe | 79,000,000 | 0.03% |
| AliPay | 68,000,000 | 0.03% |
| Cash App | 57,000,000 | 0.02% |
| Paytm | 37,000,000 | 0.02% |
| Venmo | 31,000,000 | 0.01% |
| Zelle | 17,000,000 | 0.01% |
| Western Union | 12,000,000 | 0.01% |
| Remitly | 5,000,000 | 0.00% |
Most Popular Cryptocurrency Apps 2022-2023
Binance continues to be the most popular cryptocurrency exchange in terms of downloads, volume, and usage. Binance has been downloaded 64 million times.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| Binance | 64,000,000 | 0.0278% |
| Crypto | 41,000,000 | 0.0178% |
| Coinbase | 40,000,000 | 0.0174% |
| Trust | 16,000,000 | 0.0070% |
| eToro | 8,000,000 | 0.0035% |
| Coinbase Wallet | 7,000,000 | 0.0030% |
| CoinMarketCap | 7,000,000 | 0.0030% |
| CoinSwitch | 7,000,000 | 0.0030% |
| Voyager | 6,000,000 | 0.0026% |
| BtcTurk | 4,000,000 | 0.0017% |
Most Popular Apps by Country (2022-2023)
Look at the top 10 most downloaded apps in different countries this year.
Most Popular Apps Worldwide (2022-2023)
With over 656 million downloads, TikTok is the most popular app worldwide. It got its peak when the pandemic hit all over the world. Facebook-owned Instagram and Facebook apps follow with 545 and 416 million downloads, respectively. Facebook’s messaging app takes the 8th spot with 268 million downloads.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| TikTok | 656,000,000 | 0.285% |
| 545,000,000 | 0.237% | |
| 416,000,000 | 0.181% | |
| 395,000,000 | 0.172% | |
| Telegram | 329,000,000 | 0.143% |
| Snapchat | 327,000,000 | 0.142% |
| Zoom | 300,000,000 | 0.130% |
| Messenger | 268,000,000 | 0.117% |
| CapCut | 255,000,000 | 0.111% |
| Spotify | 203,000,000 | 0.088% |
Most Popular Apps in the United States (2022-2023)
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| TikTok | 94,000,000 | 0.77% |
| 64,000,000 | 0.53% | |
| Snapchat | 56,000,000 | 0.46% |
| Cash App | 56,000,000 | 0.46% |
| Zoom | 52,000,000 | 0.43% |
| Messenger | 51,000,000 | 0.42% |
| 47,000,000 | 0.39% | |
| 47,000,000 | 0.39% | |
| YouTube | 47,000,000 | 0.39% |
| HBO Max | 45,000,000 | 0.37% |
Most Popular Apps in China (2022-2023)
WeChat takes 1.02% of the total downloads in China. The messaging app is the most popular app in the country.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| 1,005,000,000 | 1.02% | |
| AliPay | 845,000,000 | 0.86% |
| Taobao | 750,000,000 | 0.76% |
| Pinduoduo | 740,000,000 | 0.75% |
| Douyin | 686,000,000 | 0.70% |
| 638,000,000 | 0.65% | |
| iQiyi | 605,000,000 | 0.62% |
| Tencent Video | 605,000,000 | 0.62% |
| Baidu | 494,000,000 | 0.50% |
| Sogou Pinyin | 468,000,000 | 0.48% |
Most Popular Apps in the United Kingdom (2022-2023)
The NHS app is the most popular in the United Kingdom this year after millions of people from the UK downloaded the app to access the COVID-19 pass that allows them to go outside.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| NHS App | 22,000,000 | 0.9910% |
| 20,000,000 | 0.9009% | |
| Microsoft Teams | 19,000,000 | 0.8559% |
| TikTok | 18,000,000 | 0.8108% |
| Zoom | 16,000,000 | 0.7207% |
| NHS Covid-19 | 14,000,000 | 0.6306% |
| 12,000,000 | 0.5405% | |
| YouTube | 12,000,000 | 0.5405% |
| Uber Eats | 10,000,000 | 0.4505% |
| Disney+ | 10,000,000 | 0.4505% |
Most Popular Apps in India (2022-2023)
Following TikTok’s ban in India, numerous apps built by Indian developers, such as MX TakaTak, Moj, and Josh, emerged and became the most popular apps in the country. They are all competing for the short-video platform app category.
| App | Total Downloads | % Of All 2022/23 Downloads |
|---|---|---|
| MX TakaTak | 181,000,000 | 0.6782% |
| 178,000,000 | 0.6669% | |
| 176,000,000 | 0.6594% | |
| Snapchat | 166,000,000 | 0.6220% |
| Meesho | 158,000,000 | 0.5920% |
| Moj | 139,000,000 | 0.5208% |
| Flipkart | 133,000,000 | 0.4983% |
| Ludo King | 129,000,000 | 0.4833% |
| Josh | 127,000,000 | 0.4758% |
| PhonePe | 120,000,000 | 0.4496% |
Sources
Apptopia, BusinessofApps, Statista, Statista, Statista, Statista, Statista, Statista.
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